When Miguel Ángel Manzano told me that Spanish regulations were about to change, prohibiting ear cropping, and due to this change we should change a logo that has been the image of Pomerland Schnauzer Gigante for many years, I realized I was facing a true challenge.
The previous logo showed a schnauzer’s head with its ears cropped and didn’t reflect Pomerland’s commitment with the new regulation, breeding specimen that were delivered to their new owners with non cropped tails and ears from the very first moment the new regulation came into effect.
The new logo shows the silhouette of a non modified specimen keeping Pomerland’s typography which has identified us for many years, and changing the font used for Schnauzer Gigante. We have used the colors of the new website (red, black and white) with different combinations depending on the media.
White background:
Black background:
Red background:
Black and white:
I truly hope you will be very pleased with the new logo and you like it as much as the previous one !!!
José R. García
Leave a Reply